Tuesday, August 3, 2010

Independent research and development of the Sword by CAE

Independent research and development of the Sword by CAE

- Interview with Vice President of Security Pacific Bank Mr. Tian Feng

Security World Asia-Pacific vice president of Mr. Tian Feng

Security World Asia 2007 is the 11th year of establishment. 11 years, the Asia-Pacific completed a security world from those who first joined the Road to the Chinese pilot who cross the field of CAE. In just 11 years, PERA has not only successfully explored a software company off the path, but also from a simple software agent to the independent research and development, opened up a CAE technology research and development road of national independence, leading the development of domestic software industry Trends.

August 28, On the formal launch of the World Asia-Pacific research and development of its own flagship products - enterprise collaborative simulation platform PERA 2007. This is the company's access to American International Group (AIG) 1500 million U.S. dollars investment in the new strategy, the first major move. I visit the conference site, experience the charm of a PERA2007 products. PERA2007 as enterprise-level co-simulation platform, integration of technology tools, management control and knowledge Leiji main value of the three R & D areas, with strong scalability and compatibility of its advanced information technology through means of, real-time unified management R & D in the complex process of human resources, technology, data and processes, greatly enhanced the company's R & D efficiency and success rate.

Recently, the Articles Editor Zhang Yuan, Zhang Sufang dialogue editor of the Asia-Pacific vice president of Security Bank Mr. Tian Feng, the Security World Asia-Pacific development strategy, co-simulation platform PERA CAE R & D background and the application of technology in the shipping industry, the situation was discussed in details , An interpretation for the reader's soul-stirring behind the success of the World Asia-Pacific.

Su-Fang Zhang: 11 years, the Security World Asia-Pacific by a three-office, to today has 300 employees, with independent R & D strength of the well-known companies, and has become CAE field leader. Containing 11 years, the Asia-Pacific security in the end the world through a kind of ups and downs?

Tian Feng: 11 years ago, the Security World Asia-Pacific as a U.S. office in China, ANSYS Inc., to present the world's most advanced multi-agent CAE technology, and autonomous research and development capabilities of independent companies, each year during this period can be said to have major decision-making and development. But on the whole, the company's development can be summarized as the following three stages:

The first stage is from 1996 to 2003, An accumulation phase of the World Asia-Pacific struggle, the World Asia-Pacific security by the beginners to become China's largest supplier of CAE. During this period, mainly to do the following things: In 1996, China Standardization Committee on Pressure Vessels through the certification of ANSYS software to the Chinese pressure vessel industry, widely used; in 1998, the Chinese Locomotive & Rolling Stock Corporation for nearly a year observation and comparison, the An Shi Yatai and purchase agreement entered into groups, 40 industry-based research enterprises He choose the ANSYS software; same year, the Security World Asia-Pacific universities across the country to carry out the project, which the actions of a very strategic vision for our future leadership position built a solid platform. In short, in 2003, we are advocates of CAE technology and seeder. By 2003, we know that we have become the CAE industry, the navigator, and this is the outcome of our struggle hard.

The second stage is from 2004 to 2006, the Security World Asia-Pacific expansion phase. Yasuyo Asia-Pacific in the development of industrial technology products made adjustments Gaibian the former agent for the software-based business model and began independently on the basis original business to develop their own services, such as to attract more technology, complete solutions and began developing new products, development of industry technology. 2004, in order to meet the modern enterprise simulation platform for the urgent needs of the Asia-Pacific security world into a lot of R & D personnel, developed with independent intellectual property rights of enterprise-class collaborative simulation platform PERA.

The third stage is from 2007, On the evolution stage of the World Asia-Pacific. Because of the rapid development of the Asia-Pacific security world to world security in the industry high-profile Asia-Pacific. It is worth mentioning that the Security Pacific Bank in 2007 won the world's leading investment firm American International Group (AIG) the company's 15 million dollar venture capital investment. To this end, the World Asia-Pacific security market expansion in the existing capacity, technical capability accumulated funds beyond the addition of an advantage, is indeed a menace. Security World Asia-Pacific will continue to increase R & D, service and marketing investment, continue to absorb new technologies, develop new markets and expand business in the same time, build their own intellectual property.

After 11 set rain, On the World Asia Pacific has completed a process from quantitative change to qualitative change, soar, leap forward.

Su-Fang Zhang: An Asia-Pacific to achieve the rapid development of the world, its operating philosophy? Is to become the navigator CAE industry?

Tian Feng: We "open up services market" business philosophy, to serve to drive the market. For the high-tech market, no service, business can not succeed. We use advanced technology and high quality services, and clients successful, demand for customer premise, service-driven model. Service has become the core competitiveness of software enterprises, but also a means of winning new customers. Only sincere service to new markets, this is our Asia-Pacific Security Bank authorized users to obtain root causes.

Business success is often a common result of many factors. World Asia-Pacific for safety, I can summarize in three points, products, people and services.

First Security Bank Asia-Pacific product itself competitive. Security Pacific Bank in the development of 11 years, we have not stopped the world's best research and the introduction of R & D software, so our software products, each powerful, and the entire product system can provide users with comprehensive solutions.

On the basis of outstanding products on the human factor is the reason for the success of another important. Talent is the Security World Asia Pacific's most valuable resource. The quality of our employees, and stronger than fighting, and good corporate culture in turn these people closely united. Approached the World Asia-Pacific security, you will find it has a very clear characteristics: staff stability. Venture in 1997 that 70% of employees remained in the Asia-Pacific security world, this stability comes from cohesion of the enterprise, while rallying from the corporate culture. "Solidarity, respect, innovation and service" is the Security Pacific Bank building efforts of the corporate culture, the Asia-Pacific security beyond the world created for the employees like family warmth, also provides space for the continuous growth and development stage. In such an environment, all the people will be respected and can feel the joy of growth. Thus, whether selection, employment, or educating people, keep people at each stage, PERA has its own views. World Asia-Pacific security strategy has three levels to keep people that pay to keep people, emotion, and trying to retain people. In addition to providing employees with competitive salaries and create a corporate culture of the company to produce hard to break away the feelings, the Security World Asia-Pacific pay more attention to keep people in their careers, for those enterprising employees, growth is not endless pursuit.

Treat staff, the staff will treat customers, to create a first class service.

Business success of the other two factors. And services, such as proxy for a very strategic view of the action as it sfully. O for serveral ll:) ent is about 2525US $ agazine like FEKO long-standing concern of service users in our company to obtain approval of the underlying causes. CAE users to buy products for the sole purpose is to solve problems and improve R & D capability, and we can help solve the problem the only way to improve service quality, to provide continuous service. Because Women Wei Yonghutigong fine of service, QOS You Yu Jingzhengduishou, the recognition by Ke Hu, Cai Chengjiulean World Yataijintian of Chenggong.

Su-Fang Zhang: PERA is PERA's flagship product. PERA2007 is introduced in what context? What are the features?

Tian Feng: We have introduced enterprise-class collaborative simulation platform PERA, mainly for the special needs of Chinese enterprises designed, consistent with the national proposal of "information technology to stimulate industrialization" strategy of manufacturing information. The strategy clearly pointed out that Chinese enterprises use information technology to enhance collaborative research and development technology, an important way. Thus, various types of enterprise collaboration platform and technology have become the focus of attention of Chinese enterprises. Simulation technology has been a long time as an independent technology, free enterprise collaboration strategy in addition, until recent years, there was increasing awareness of the tremendous co-simulation technology value - it is truly improve the business Key Technology R & D capabilities!

At present there are many enterprises level simulation platform, although to some extent addresses this R & D needs, but not a proven platform can simultaneously satisfy all the needs of enterprise, and each needs a platform and tools are appropriate with Duiying . Based on this situation, in 2004, the Security World Asia-Pacific to PERA for the program name, to carry out co-simulation platform for the implementation of consulting services, in the success of many enterprises. Practice diligently for four years, PERA has finally mastered the key technologies for collaborative simulation, into a number of elements of the world's advanced technology, the introduction of the PERA2007. She will be project management, process management, technology management, multidisciplinary optimization, data management and knowledge management and into a, and take advantage of the distributed enterprise computing hardware resources and network resources to support the business activities of any simulation.

Su-Fang Zhang: Please tell us about your company's solutions for the shipping industry, the current usage? PERA What are the advantages in the field of ship? Future strategic measures taken by the general promotion of the industry uses?

Tian Feng: Shipping industry's products are very complex, involving multiple disciplines, the course requirements in the development of simulation software with strong functionality and analysis capabilities; and the product development process has involved many departments and project groups, therefore, the simulation project management very seriously.

Industry Characteristics for the shipbuilding industry, the company's software applications which are very good. ANSYS CAE platform as a classic, introduced in the last century, the ANSYS Workbench based on the new system, the new technology is very suitable for the simulation of ships products; fluid technology products in the development of the ship is a very important technology, with the first second-generation technology, CFX CFD software in the calculation of accuracy, speed and stability and convergence, have outstanding performance; the ship antenna, RCS, TV size issue, the Security Pacific Bank to provide the electromagnetic solution is the most comprehensive, in place of test access to the antenna performance and the ship's RCS targets; AUTODYN, LS-DYNA for the ship the product explosion, crash simulation to provide a solution to the problem; and enterprise-level co-simulation platform PERA, face the complex needs of shipbuilding industry, to meet the shipping business simulation integrity management requirements.

The software mentioned above in the domestic and foreign shipping companies have a wide range of applications. China's shipbuilding industry is engaged in product development companies are using, especially in enterprise simulation platform PERA, has become an enterprise simulation platform for ship building is an important choice.

The Security World Asia-Pacific area in the ship's You Shi, first of all, our products can provide the most comprehensive solution to solve the shipping industry, product simulation of all issues, Bingjuyijing enterprise Ying Yong ship in Duoge by Guang Fan praise. Followed by service, Hudong Heavy Kang, General Manager, Asia-Pacific region in the world about security cooperation with this statement had said: "We are all the items before bidding, to take low bid strategy, not only in the CAE project to do so, it is because the World Asia-Pacific security company is the leading CAE industry, with leading product technology and strong technical force, can be long-term cooperation with us, truly independent research and development for our company to provide a sharp weapon. "PERA persist the application of advanced technology and perfect service win customers with the shipbuilding industry.

Shipbuilding industry promotion strategy and overall company strategy. We are always concerned about the actual demand from users to help users upgrade their products added value and thus enhance the core competitiveness of enterprises, with the most advanced technology and services dominate the market. Specific to the shipbuilding industry, the next step we will increase collaboration with industry bodies and the media to help users with the most advanced simulation technology simultaneously.

As the best CAE supplier, we should shoulder the social responsibility of this role, it is promoting the industry and technology, so that the industry plays an important role in social progress, so that the technology to play in the scientific and technological progress important role. Shipbuilding industry in China, we need to lead the similar enterprises have completed this mission. We advocate and we reached similar enterprises 'competing'. World Asia-Pacific region is faced with competing security industry's attitude, competitive pressure means that cooperation represents the driving force to promote healthy competition and in-depth development of CAE technology applications.

Su-Fang Zhang: Finally, you talk about safety and the World Asia-Pacific development goals and future vision.

Tian Feng: August 2007, we introduced self-developed PERA platform. With this product, we are the industry and showcasing the company's complete R & D capabilities, PERA platform is Tianbu the Chinese in the Collaborative Simulation of the fields blank, PERA platform both for PERA 鏈韩 and the industry itself has an important historical significance. Since 2007, On the development of the Asia-Pacific the world entered a new stage.

From 2007 to 2009, On World Asia-Pacific in addition to some small extent based on domestic technology and market consolidation, it will also start the international scope of the technical merger;

From 2009 to 2015, On World Asia-Pacific will conduct a wide range of domestic technology, market consolidation. Internationally, in addition to expanding technology combination that will also open up a number of marketing channels, through the buyout or strategic approach to Naru An Asia-Pacific framework of the world, so that the Asia-Pacific security technology to the international world to the World Asia-Pacific security an international company;

2016 onwards, On the World Asia-Pacific will build an international effort to study self brand, and strive to make Yasuyo within the Asia-Pacific in the industry, a leading producer of large companies, to foreigners Kandao PERA Global would Rutongwomen today Kandao IBM Yiyang.

Postscript: In the dialogue process, the field of total face confident, sincere, genuine smile to the author left a deep impression. Conversation, the total field more than once referred to the company, "solidarity, respect, innovation and service" culture, he said that it is the correct concept of corporate culture, cohesion and vitality of the enterprise is full, so as to continuously grow and develop into China CAE industry leader. We lament the Security World Asia-Pacific R & D information for the Chinese contribution and dedication, but also appreciate her 'Sword' spirit of national self-developed China's CAE to provide a useful reference for success.


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